Etihad Color Palette
Etihad selected these Orange values to communicate specific brand attributes across travel contexts. This guide unpacks the rationale and implementation details.
Etihad Primary
Etihad Accent
The Visual Identity of Etihad
Color Systems & Brand Psychology
Primary Hue
Etihad builds its entire visual hierarchy from #D4AF37. This Orange primary was chosen to resonate with travel consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive travel landscape, Orange provides Etihad with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Etihad colors are specifications, not suggestions. The travel brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Etihad color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #D4AF37 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Etihad Primary to ensure consistency across all travel mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Etihad Primary | #D4AF37 | rgb(212, 175, 55) | var(--etihad-primary) |
| Etihad Accent 1 | #000000 | rgb(0, 0, 0) | var(--etihad-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Etihad brand styles.
:root {
--etihad-primary: #D4AF37;
--etihad-color-2: #000000;
}
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