Equinor Color Palette
Equinor selected these Red values to communicate specific brand attributes across energy contexts. This guide unpacks the rationale and implementation details.
Equinor Primary
Equinor Accent
The Visual Identity of Equinor
Color Systems & Brand Psychology
Primary Hue
Equinor builds its entire visual hierarchy from #E4002B. This Red primary was chosen to resonate with energy consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive energy landscape, Red provides Equinor with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Equinor colors are specifications, not suggestions. The energy brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Equinor color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Equinor Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Equinor Primary | #E4002B | rgb(228, 0, 43) | var(--equinor-primary) |
| Equinor Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--equinor-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Equinor brand styles.
:root {
--equinor-primary: #E4002B;
--equinor-color-2: #FFFFFF;
}
Explore Related Brand Palettes
Compare Equinor with other top brands in our database.