Emirates Color Palette
The Emirates palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in travel markets.
Emirates Primary
Emirates Accent
Emirates Accent
The Visual Identity of Emirates
Color Systems & Brand Psychology
Primary Hue
Emirates anchors its brand system with #D71A21, a Red hue that balances approachability with authority for travel audiences.
Industry Psychology
In travel branding, Red hues communicate specific values: precision, approachability, and modern sensibility. Emirates leverages this palette psychology deliberately.
Strategic Usage
Emirates maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all travel digital and print channels.
UI Design & Application Guide
Thinking of using the Emirates color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #D71A21 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Emirates Primary to ensure consistency across all travel mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Emirates Primary | #D71A21 | rgb(215, 26, 33) | var(--emirates-primary) |
| Emirates Accent 1 | #00732F | rgb(0, 115, 47) | var(--emirates-color-2) |
| Emirates Accent 2 | #000000 | rgb(0, 0, 0) | var(--emirates-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Emirates brand styles.
:root {
--emirates-primary: #D71A21;
--emirates-color-2: #00732F;
--emirates-color-3: #000000;
}
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