Ebay Color Palette
The Ebay brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of retail's most recognized identities.
Ebay Primary
Ebay Accent
Ebay Accent
Ebay Accent
The Visual Identity of Ebay
Color Systems & Brand Psychology
Primary Hue
#E53238 is the primary Red anchor in the Ebay system. It was validated across retail use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Red tones — authority without aggression, confidence without coldness — aligns precisely with Ebay's retail brand promise.
Strategic Usage
For Ebay, color consistency is brand equity. Every retail application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Ebay color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E53238 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ebay Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ebay Primary | #E53238 | rgb(229, 50, 56) | var(--ebay-primary) |
| Ebay Accent 1 | #0064D2 | rgb(0, 100, 210) | var(--ebay-color-2) |
| Ebay Accent 2 | #F5AF02 | rgb(245, 175, 2) | var(--ebay-color-3) |
| Ebay Accent 3 | #86B817 | rgb(134, 184, 23) | var(--ebay-color-4) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ebay brand styles.
:root {
--ebay-primary: #E53238;
--ebay-color-2: #0064D2;
--ebay-color-3: #F5AF02;
--ebay-color-4: #86B817;
}
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