Dyson Color Palette
The Dyson brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of electronics's most recognized identities.
Dyson Primary
Dyson Accent
The Visual Identity of Dyson
Color Systems & Brand Psychology
Primary Hue
#003087 is the primary Blue anchor in the Dyson system. It was validated across electronics use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Dyson's electronics brand promise.
Strategic Usage
For Dyson, color consistency is brand equity. Every electronics application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Dyson color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dyson Primary to ensure consistency across all electronics mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dyson Primary | #003087 | rgb(0, 48, 135) | var(--dyson-primary) |
| Dyson Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--dyson-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dyson brand styles.
:root {
--dyson-primary: #003087;
--dyson-color-2: #FFFFFF;
}
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