Dove Color Palette
The Dove palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in beauty markets.
Dove Primary
Dove Accent
The Visual Identity of Dove
Color Systems & Brand Psychology
Primary Hue
Dove anchors its brand system with #003087, a Blue hue that balances approachability with authority for beauty audiences.
Industry Psychology
In beauty branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Dove leverages this palette psychology deliberately.
Strategic Usage
Dove maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all beauty digital and print channels.
UI Design & Application Guide
Thinking of using the Dove color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dove Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dove Primary | #003087 | rgb(0, 48, 135) | var(--dove-primary) |
| Dove Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--dove-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dove brand styles.
:root {
--dove-primary: #003087;
--dove-color-2: #FFFFFF;
}
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