Doubletree Color Palette
Doubletree selected these Blue values to communicate specific brand attributes across hospitality contexts. This guide unpacks the rationale and implementation details.
Doubletree Primary
Doubletree Accent
The Visual Identity of Doubletree
Color Systems & Brand Psychology
Primary Hue
Doubletree builds its entire visual hierarchy from #003087. This Blue primary was chosen to resonate with hospitality consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive hospitality landscape, Blue provides Doubletree with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Doubletree colors are specifications, not suggestions. The hospitality brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Doubletree color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Doubletree Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Doubletree Primary | #003087 | rgb(0, 48, 135) | var(--doubletree-primary) |
| Doubletree Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--doubletree-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Doubletree brand styles.
:root {
--doubletree-primary: #003087;
--doubletree-color-2: #FFFFFF;
}
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