Dominos Color Palette
Explore how Dominos leverages its distinctive Blue palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.
Dominos Primary
Dominos Accent
Dominos Accent
The Visual Identity of Dominos
Color Systems & Brand Psychology
Primary Hue
The signature #006491 that defines Dominos was engineered for instant recognition. This Blue shade performs consistently across food applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Dominos's food audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Dominos design system specifies these colors for every touchpoint — from food product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Dominos color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #006491 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dominos Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dominos Primary | #006491 | rgb(0, 100, 145) | var(--dominos-primary) |
| Dominos Accent 1 | #E31837 | rgb(227, 24, 55) | var(--dominos-color-2) |
| Dominos Accent 2 | #FFFFFF | rgb(255, 255, 255) | var(--dominos-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dominos brand styles.
:root {
--dominos-primary: #006491;
--dominos-color-2: #E31837;
--dominos-color-3: #FFFFFF;
}
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