Dodge Color Palette
Dodge selected these Red values to communicate specific brand attributes across auto contexts. This guide unpacks the rationale and implementation details.
Dodge Primary
Dodge Accent
The Visual Identity of Dodge
Color Systems & Brand Psychology
Primary Hue
Dodge builds its entire visual hierarchy from #B91122. This Red primary was chosen to resonate with auto consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive auto landscape, Red provides Dodge with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Dodge colors are specifications, not suggestions. The auto brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Dodge color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #B91122 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dodge Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dodge Primary | #B91122 | rgb(185, 17, 34) | var(--dodge-primary) |
| Dodge Accent 1 | #141414 | rgb(20, 20, 20) | var(--dodge-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dodge brand styles.
:root {
--dodge-primary: #B91122;
--dodge-color-2: #141414;
}
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