Dillards Color Palette
The Dillards brand owes much of its visual impact to this Black-rooted palette. Discover the hex codes that define one of retail's most recognized identities.
Dillards Primary
Dillards Accent
The Visual Identity of Dillards
Color Systems & Brand Psychology
Primary Hue
#000000 is the primary Black anchor in the Dillards system. It was validated across retail use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Black tones — authority without aggression, confidence without coldness — aligns precisely with Dillards's retail brand promise.
Strategic Usage
For Dillards, color consistency is brand equity. Every retail application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Dillards color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dillards Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dillards Primary | #000000 | rgb(0, 0, 0) | var(--dillards-primary) |
| Dillards Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--dillards-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dillards brand styles.
:root {
--dillards-primary: #000000;
--dillards-color-2: #FFFFFF;
}
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