Dice Color Palette
Dice selected these Blue values to communicate specific brand attributes across gaming contexts. This guide unpacks the rationale and implementation details.
Dice Primary
Dice Accent
The Visual Identity of Dice
Color Systems & Brand Psychology
Primary Hue
Dice builds its entire visual hierarchy from #003087. This Blue primary was chosen to resonate with gaming consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive gaming landscape, Blue provides Dice with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Dice colors are specifications, not suggestions. The gaming brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Dice color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dice Primary to ensure consistency across all gaming mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dice Primary | #003087 | rgb(0, 48, 135) | var(--dice-primary) |
| Dice Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--dice-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dice brand styles.
:root {
--dice-primary: #003087;
--dice-color-2: #FFFFFF;
}
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