Dash Color Palette
The Dash palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in finance markets.
Dash Primary
Dash Accent
The Visual Identity of Dash
Color Systems & Brand Psychology
Primary Hue
Dash anchors its brand system with #008CE7, a Blue hue that balances approachability with authority for finance audiences.
Industry Psychology
In finance branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Dash leverages this palette psychology deliberately.
Strategic Usage
Dash maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all finance digital and print channels.
UI Design & Application Guide
Thinking of using the Dash color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #008CE7 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dash Primary to ensure consistency across all finance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dash Primary | #008CE7 | rgb(0, 140, 231) | var(--dash-primary) |
| Dash Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--dash-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dash brand styles.
:root {
--dash-primary: #008CE7;
--dash-color-2: #FFFFFF;
}
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