Dartmouth Color Palette
An in-depth exploration of the Dartmouth color system. See how this carefully calibrated Green palette drives brand recognition across university applications.
Dartmouth Primary
Dartmouth Accent
The Visual Identity of Dartmouth
Color Systems & Brand Psychology
Primary Hue
The foundation of the Dartmouth visual language is #00693E. This Green tone was selected for its impact and memorability within the university category.
Industry Psychology
The Green spectrum triggers associations with competence, clarity, and credibility. For Dartmouth, this translates to a visual shorthand for industry leadership in university.
Strategic Usage
Dartmouth's color implementation is screen-first. Every hex value is tested for consistent rendering across iOS, Android, and web platforms, ensuring the university brand experience is seamless.
UI Design & Application Guide
Thinking of using the Dartmouth color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00693E as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dartmouth Primary to ensure consistency across all university mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dartmouth Primary | #00693E | rgb(0, 105, 62) | var(--dartmouth-primary) |
| Dartmouth Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--dartmouth-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dartmouth brand styles.
:root {
--dartmouth-primary: #00693E;
--dartmouth-color-2: #FFFFFF;
}
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