Chico State Color Palette
From primary Pink anchors to supporting accents, the Chico State color system is engineered for clarity across university touchpoints — digital and physical.
Chico State Primary
Chico State Accent
The Visual Identity of Chico State
Color Systems & Brand Psychology
Primary Hue
Central to Chico State's palette is #8C1D40. This carefully tested Pink value ensures brand coherence across screens, print, and environmental university contexts.
Industry Psychology
Consumer studies in the university space show that Pink palettes increase brand recall by up to 80%. Chico State deploys this advantage across all visual communications.
Strategic Usage
Chico State treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the university brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Chico State color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #8C1D40 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Chico State Primary to ensure consistency across all university mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Chico State Primary | #8C1D40 | rgb(140, 29, 64) | var(--chico-state-primary) |
| Chico State Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--chico-state-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Chico State brand styles.
:root {
--chico-state-primary: #8C1D40;
--chico-state-color-2: #FFFFFF;
}
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