Chevron Color Palette
Explore how Chevron leverages its distinctive Blue palette to stand out in the competitive energy landscape. Every shade serves a strategic purpose.
Chevron Primary
Chevron Accent
The Visual Identity of Chevron
Color Systems & Brand Psychology
Primary Hue
The signature #003087 that defines Chevron was engineered for instant recognition. This Blue shade performs consistently across energy applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Chevron's energy audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Chevron design system specifies these colors for every touchpoint — from energy product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Chevron color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Chevron Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Chevron Primary | #003087 | rgb(0, 48, 135) | var(--chevron-primary) |
| Chevron Accent 1 | #E4002B | rgb(228, 0, 43) | var(--chevron-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Chevron brand styles.
:root {
--chevron-primary: #003087;
--chevron-color-2: #E4002B;
}
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