Cathay Pacific

Cathay Pacific Color Palette

Behind every Cathay Pacific interface and product lies this precise Green color strategy. Examine the technical specifications that maintain brand consistency in travel.

Cathay Pacific Primary

HEX#00664F
RGB0, 102, 79

Cathay Pacific Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Cathay Pacific

Color Systems & Brand Psychology

Primary Hue

The Green cornerstone of Cathay Pacific's design is #00664F. Purpose-built for travel visibility, it drives consistent brand perception at every touchpoint.

Industry Psychology

Green triggers a specific neural response: heightened attention paired with emotional comfort. Cathay Pacific uses this dual effect to engage travel consumers on both rational and emotional levels.

Strategic Usage

Cathay Pacific's palette undergoes continuous testing against real-world travel usage scenarios. The result: colors that perform reliably under varied lighting, screen technologies, and print substrates.

UI Design & Application Guide

Thinking of using the Cathay Pacific color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00664F Primary Brand Color

When using #00664F as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Cathay Pacific Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Cathay Pacific Primary to ensure consistency across all travel mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Cathay Pacific Primary #00664F rgb(0, 102, 79) var(--cathay-pacific-primary)
Cathay Pacific Accent 1 #FFFFFF rgb(255, 255, 255) var(--cathay-pacific-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Cathay Pacific brand styles.

:root {
  --cathay-pacific-primary: #00664F;
  --cathay-pacific-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the exact HEX code for Cathay Pacific?
The primary hexadecimal color code for Cathay Pacific is #00664F. This code is verified for use in web and app design.
Is the Cathay Pacific brand color ADA Compliant?
It depends on the background. #00664F must be checked against white or black text using a Contrast Ratio calculator. Generally, bright brand colors should only be used for buttons or large headings, not body text.

Related Tags

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