Bristol Myers Color Palette
From primary Blue anchors to supporting accents, the Bristol Myers color system is engineered for clarity across healthcare touchpoints — digital and physical.
Bristol Myers Primary
Bristol Myers Accent
The Visual Identity of Bristol Myers
Color Systems & Brand Psychology
Primary Hue
Central to Bristol Myers's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental healthcare contexts.
Industry Psychology
Consumer studies in the healthcare space show that Blue palettes increase brand recall by up to 80%. Bristol Myers deploys this advantage across all visual communications.
Strategic Usage
Bristol Myers treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the healthcare brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Bristol Myers color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Bristol Myers Primary to ensure consistency across all healthcare mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Bristol Myers Primary | #003087 | rgb(0, 48, 135) | var(--bristol-myers-primary) |
| Bristol Myers Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--bristol-myers-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Bristol Myers brand styles.
:root {
--bristol-myers-primary: #003087;
--bristol-myers-color-2: #FFFFFF;
}
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