Bodyarmor Color Palette
The Bodyarmor brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of food's most recognized identities.
Bodyarmor Primary
Bodyarmor Accent
The Visual Identity of Bodyarmor
Color Systems & Brand Psychology
Primary Hue
#E4002B is the primary Red anchor in the Bodyarmor system. It was validated across food use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Red tones — authority without aggression, confidence without coldness — aligns precisely with Bodyarmor's food brand promise.
Strategic Usage
For Bodyarmor, color consistency is brand equity. Every food application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Bodyarmor color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Bodyarmor Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Bodyarmor Primary | #E4002B | rgb(228, 0, 43) | var(--bodyarmor-primary) |
| Bodyarmor Accent 1 | #000000 | rgb(0, 0, 0) | var(--bodyarmor-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Bodyarmor brand styles.
:root {
--bodyarmor-primary: #E4002B;
--bodyarmor-color-2: #000000;
}
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