Blockchain Color Palette
From primary Blue anchors to supporting accents, the Blockchain color system is engineered for clarity across finance touchpoints — digital and physical.
Blockchain Primary
Blockchain Accent
The Visual Identity of Blockchain
Color Systems & Brand Psychology
Primary Hue
Central to Blockchain's palette is #121D33. This carefully tested Blue value ensures brand coherence across screens, print, and environmental finance contexts.
Industry Psychology
Consumer studies in the finance space show that Blue palettes increase brand recall by up to 80%. Blockchain deploys this advantage across all visual communications.
Strategic Usage
Blockchain treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the finance brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Blockchain color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #121D33 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Blockchain Primary to ensure consistency across all finance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Blockchain Primary | #121D33 | rgb(18, 29, 51) | var(--blockchain-primary) |
| Blockchain Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--blockchain-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Blockchain brand styles.
:root {
--blockchain-primary: #121D33;
--blockchain-color-2: #FFFFFF;
}
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