Bape Color Palette
From primary Green anchors to supporting accents, the Bape color system is engineered for clarity across fashion touchpoints — digital and physical.
Bape Primary
Bape Accent
The Visual Identity of Bape
Color Systems & Brand Psychology
Primary Hue
Central to Bape's palette is #00703C. This carefully tested Green value ensures brand coherence across screens, print, and environmental fashion contexts.
Industry Psychology
Consumer studies in the fashion space show that Green palettes increase brand recall by up to 80%. Bape deploys this advantage across all visual communications.
Strategic Usage
Bape treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the fashion brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Bape color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Bape Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Bape Primary | #00703C | rgb(0, 112, 60) | var(--bape-primary) |
| Bape Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--bape-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Bape brand styles.
:root {
--bape-primary: #00703C;
--bape-color-2: #FFFFFF;
}
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