Bank Of America Color Palette
Bank Of America selected these Red values to communicate specific brand attributes across finance contexts. This guide unpacks the rationale and implementation details.
Bank Of America Primary
Bank Of America Accent
The Visual Identity of Bank Of America
Color Systems & Brand Psychology
Primary Hue
Bank Of America builds its entire visual hierarchy from #E4002B. This Red primary was chosen to resonate with finance consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive finance landscape, Red provides Bank Of America with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Bank Of America colors are specifications, not suggestions. The finance brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Bank Of America color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Bank Of America Primary to ensure consistency across all finance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Bank Of America Primary | #E4002B | rgb(228, 0, 43) | var(--bank-of-america-primary) |
| Bank Of America Accent 1 | #003087 | rgb(0, 48, 135) | var(--bank-of-america-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Bank Of America brand styles.
:root {
--bank-of-america-primary: #E4002B;
--bank-of-america-color-2: #003087;
}
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