Aws Color Palette
The Aws brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of tech's most recognized identities.
Aws Primary
Aws Accent
The Visual Identity of Aws
Color Systems & Brand Psychology
Primary Hue
#FF9900 is the primary Red anchor in the Aws system. It was validated across tech use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Red tones — authority without aggression, confidence without coldness — aligns precisely with Aws's tech brand promise.
Strategic Usage
For Aws, color consistency is brand equity. Every tech application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Aws color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #FF9900 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Aws Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Aws Primary | #FF9900 | rgb(255, 153, 0) | var(--aws-primary) |
| Aws Accent 1 | #232F3E | rgb(35, 47, 62) | var(--aws-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Aws brand styles.
:root {
--aws-primary: #FF9900;
--aws-color-2: #232F3E;
}
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