Aveeno Color Palette
The Aveeno palette builds on Green foundations to create instant brand recognition. Learn how these specific hex values shape perception in beauty markets.
Aveeno Primary
Aveeno Accent
The Visual Identity of Aveeno
Color Systems & Brand Psychology
Primary Hue
Aveeno anchors its brand system with #00703C, a Green hue that balances approachability with authority for beauty audiences.
Industry Psychology
In beauty branding, Green hues communicate specific values: precision, approachability, and modern sensibility. Aveeno leverages this palette psychology deliberately.
Strategic Usage
Aveeno maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all beauty digital and print channels.
UI Design & Application Guide
Thinking of using the Aveeno color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Aveeno Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Aveeno Primary | #00703C | rgb(0, 112, 60) | var(--aveeno-primary) |
| Aveeno Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--aveeno-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Aveeno brand styles.
:root {
--aveeno-primary: #00703C;
--aveeno-color-2: #FFFFFF;
}
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