Atlassian Color Palette
Behind every Atlassian interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in tech.
Atlassian Primary
Atlassian Accent
The Visual Identity of Atlassian
Color Systems & Brand Psychology
Primary Hue
The Blue cornerstone of Atlassian's design is #0052CC. Purpose-built for tech visibility, it drives consistent brand perception at every touchpoint.
Industry Psychology
Blue triggers a specific neural response: heightened attention paired with emotional comfort. Atlassian uses this dual effect to engage tech consumers on both rational and emotional levels.
Strategic Usage
Atlassian's palette undergoes continuous testing against real-world tech usage scenarios. The result: colors that perform reliably under varied lighting, screen technologies, and print substrates.
UI Design & Application Guide
Thinking of using the Atlassian color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0052CC as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Atlassian Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Atlassian Primary | #0052CC | rgb(0, 82, 204) | var(--atlassian-primary) |
| Atlassian Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--atlassian-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Atlassian brand styles.
:root {
--atlassian-primary: #0052CC;
--atlassian-color-2: #FFFFFF;
}
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