Astrazeneca Color Palette
Decode the Astrazeneca visual identity through its signature Pink tones. Analyze how these colors work together to build trust in the pharma space.
Astrazeneca Primary
Astrazeneca Accent
The Visual Identity of Astrazeneca
Color Systems & Brand Psychology
Primary Hue
At the heart of Astrazeneca's identity sits #7C2855 — a Pink value calibrated for digital clarity and cross-platform recognition in pharma.
Industry Psychology
Color psychology research links Pink tones to perceptions of stability and focus. Astrazeneca channels these associations to reinforce its positioning in the pharma sector.
Strategic Usage
Cross-platform consistency drives Astrazeneca's color strategy. These values are optimized for modern displays and validated against pharma industry accessibility benchmarks.
UI Design & Application Guide
Thinking of using the Astrazeneca color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #7C2855 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Astrazeneca Primary to ensure consistency across all pharma mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Astrazeneca Primary | #7C2855 | rgb(124, 40, 85) | var(--astrazeneca-primary) |
| Astrazeneca Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--astrazeneca-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Astrazeneca brand styles.
:root {
--astrazeneca-primary: #7C2855;
--astrazeneca-color-2: #FFFFFF;
}
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