Asana Color Palette
The Asana palette builds on Pink foundations to create instant brand recognition. Learn how these specific hex values shape perception in tech markets.
Asana Primary
Asana Accent
Asana Accent
The Visual Identity of Asana
Color Systems & Brand Psychology
Primary Hue
Asana anchors its brand system with #F06A6A, a Pink hue that balances approachability with authority for tech audiences.
Industry Psychology
In tech branding, Pink hues communicate specific values: precision, approachability, and modern sensibility. Asana leverages this palette psychology deliberately.
Strategic Usage
Asana maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all tech digital and print channels.
UI Design & Application Guide
Thinking of using the Asana color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #F06A6A as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Asana Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Asana Primary | #F06A6A | rgb(240, 106, 106) | var(--asana-primary) |
| Asana Accent 1 | #FCBD01 | rgb(252, 189, 1) | var(--asana-color-2) |
| Asana Accent 2 | #273347 | rgb(39, 51, 71) | var(--asana-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Asana brand styles.
:root {
--asana-primary: #F06A6A;
--asana-color-2: #FCBD01;
--asana-color-3: #273347;
}
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