Arlo Color Palette
From primary Blue anchors to supporting accents, the Arlo color system is engineered for clarity across electronics touchpoints — digital and physical.
Arlo Primary
Arlo Accent
The Visual Identity of Arlo
Color Systems & Brand Psychology
Primary Hue
Central to Arlo's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental electronics contexts.
Industry Psychology
Consumer studies in the electronics space show that Blue palettes increase brand recall by up to 80%. Arlo deploys this advantage across all visual communications.
Strategic Usage
Arlo treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the electronics brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Arlo color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Arlo Primary to ensure consistency across all electronics mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Arlo Primary | #003087 | rgb(0, 48, 135) | var(--arlo-primary) |
| Arlo Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--arlo-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Arlo brand styles.
:root {
--arlo-primary: #003087;
--arlo-color-2: #FFFFFF;
}
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