Ariel Color Palette
Ariel selected these Red values to communicate specific brand attributes across auto contexts. This guide unpacks the rationale and implementation details.
Ariel Primary
Ariel Accent
The Visual Identity of Ariel
Color Systems & Brand Psychology
Primary Hue
Ariel builds its entire visual hierarchy from #FF6600. This Red primary was chosen to resonate with auto consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive auto landscape, Red provides Ariel with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Ariel colors are specifications, not suggestions. The auto brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Ariel color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #FF6600 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Ariel Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ariel Primary | #FF6600 | rgb(255, 102, 0) | var(--ariel-primary) |
| Ariel Accent 1 | #000000 | rgb(0, 0, 0) | var(--ariel-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ariel brand styles.
:root {
--ariel-primary: #FF6600;
--ariel-color-2: #000000;
}
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