Ana Color Palette
From primary Blue anchors to supporting accents, the Ana color system is engineered for clarity across travel touchpoints — digital and physical.
Ana Primary
Ana Accent
The Visual Identity of Ana
Color Systems & Brand Psychology
Primary Hue
Central to Ana's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental travel contexts.
Industry Psychology
Consumer studies in the travel space show that Blue palettes increase brand recall by up to 80%. Ana deploys this advantage across all visual communications.
Strategic Usage
Ana treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the travel brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Ana color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ana Primary to ensure consistency across all travel mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ana Primary | #003087 | rgb(0, 48, 135) | var(--ana-primary) |
| Ana Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--ana-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ana brand styles.
:root {
--ana-primary: #003087;
--ana-color-2: #FFFFFF;
}
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