Amp Color Palette
From primary Green anchors to supporting accents, the Amp color system is engineered for clarity across food touchpoints — digital and physical.
Amp Primary
Amp Accent
The Visual Identity of Amp
Color Systems & Brand Psychology
Primary Hue
Central to Amp's palette is #00703C. This carefully tested Green value ensures brand coherence across screens, print, and environmental food contexts.
Industry Psychology
Consumer studies in the food space show that Green palettes increase brand recall by up to 80%. Amp deploys this advantage across all visual communications.
Strategic Usage
Amp treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the food brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Amp color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Amp Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Amp Primary | #00703C | rgb(0, 112, 60) | var(--amp-primary) |
| Amp Accent 1 | #000000 | rgb(0, 0, 0) | var(--amp-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Amp brand styles.
:root {
--amp-primary: #00703C;
--amp-color-2: #000000;
}
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