Amgen Color Palette
From primary Blue anchors to supporting accents, the Amgen color system is engineered for clarity across healthcare touchpoints — digital and physical.
Amgen Primary
Amgen Accent
The Visual Identity of Amgen
Color Systems & Brand Psychology
Primary Hue
Central to Amgen's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental healthcare contexts.
Industry Psychology
Consumer studies in the healthcare space show that Blue palettes increase brand recall by up to 80%. Amgen deploys this advantage across all visual communications.
Strategic Usage
Amgen treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the healthcare brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Amgen color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Amgen Primary to ensure consistency across all healthcare mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Amgen Primary | #003087 | rgb(0, 48, 135) | var(--amgen-primary) |
| Amgen Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--amgen-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Amgen brand styles.
:root {
--amgen-primary: #003087;
--amgen-color-2: #FFFFFF;
}
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