Alexion Color Palette
Behind every Alexion interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in pharma.
Alexion Primary
Alexion Accent
The Visual Identity of Alexion
Color Systems & Brand Psychology
Primary Hue
The Blue cornerstone of Alexion's design is #003087. Purpose-built for pharma visibility, it drives consistent brand perception at every touchpoint.
Industry Psychology
Blue triggers a specific neural response: heightened attention paired with emotional comfort. Alexion uses this dual effect to engage pharma consumers on both rational and emotional levels.
Strategic Usage
Alexion's palette undergoes continuous testing against real-world pharma usage scenarios. The result: colors that perform reliably under varied lighting, screen technologies, and print substrates.
UI Design & Application Guide
Thinking of using the Alexion color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Alexion Primary to ensure consistency across all pharma mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Alexion Primary | #003087 | rgb(0, 48, 135) | var(--alexion-primary) |
| Alexion Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--alexion-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Alexion brand styles.
:root {
--alexion-primary: #003087;
--alexion-color-2: #FFFFFF;
}
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