Air France Color Palette
The Air France palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in travel markets.
Air France Primary
Air France Accent
The Visual Identity of Air France
Color Systems & Brand Psychology
Primary Hue
Air France anchors its brand system with #002157, a Blue hue that balances approachability with authority for travel audiences.
Industry Psychology
In travel branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Air France leverages this palette psychology deliberately.
Strategic Usage
Air France maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all travel digital and print channels.
UI Design & Application Guide
Thinking of using the Air France color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #002157 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Air France Primary to ensure consistency across all travel mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Air France Primary | #002157 | rgb(0, 33, 87) | var(--air-france-primary) |
| Air France Accent 1 | #E4002B | rgb(228, 0, 43) | var(--air-france-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Air France brand styles.
:root {
--air-france-primary: #002157;
--air-france-color-2: #E4002B;
}
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