Aetna Color Palette
Explore how Aetna leverages its distinctive Pink palette to stand out in the competitive healthcare landscape. Every shade serves a strategic purpose.
Aetna Primary
Aetna Accent
The Visual Identity of Aetna
Color Systems & Brand Psychology
Primary Hue
The signature #7C2855 that defines Aetna was engineered for instant recognition. This Pink shade performs consistently across healthcare applications.
Industry Psychology
Pink sits in a perceptual space associated with dependability and innovation. For Aetna's healthcare audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Aetna design system specifies these colors for every touchpoint — from healthcare product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Aetna color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #7C2855 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Aetna Primary to ensure consistency across all healthcare mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Aetna Primary | #7C2855 | rgb(124, 40, 85) | var(--aetna-primary) |
| Aetna Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--aetna-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Aetna brand styles.
:root {
--aetna-primary: #7C2855;
--aetna-color-2: #FFFFFF;
}
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